The most effective marketing tool today is the Internet. The newspapers used to be considered the most effective media to advertise a home for sale. However, today most buyers shop online. It is far easier to point and click your way through a website that allows you to select your search criteria, rather then sort through a maze of vague newspaper ads that tell very little about the property. It is important that the Realtor you choose has an effective presence on the major Internet sites.

Buyers select the properties that meet their search criteria by viewing homes posted on major internet home buying sites as well as on individual Realtor websites. It is extremely important that your home show well on the Internet. The listing should always include digital photos and a virtual/photo tour. An effective Internet presence attracts local buyers, and buyers who may be relocating to your area from across the country.

Most buyers today do not wait to have their agent show them property for sale. Most buyers shop online to see what homes are on the open house list for the weekend and visit the home initially during the open house. If they have interest, they contact their agent. The agent then sets up an appointment to view the home with their client for a second showing. Our Internet marketing includes the following:

YOUR ADDRESS DOMAIN NAME: This allows a potential buyer to view the listing & virtual/photo tour of your home when they type in your address.

WEBSITE: Our company websites are SERANOPARK.COM, LakeForestTeam.com OrangeCountyRealtyCo.com, LakeForestWoods.com, LakeForestCreek.com, LakeForestprops.com, LakeForestontheLake.com, LakeForestontheWater.com

VIRTUAL/PHOTO TOUR: We provide digital photos and/or virtual tours on all our listings in the MLS.

INTERNET SITES: REALTOR.COM, ZILLOW, TRULIA, OC Register.com are the most widely visited websites by potential buyers on the internet today. REALTOR.COM is the most accurate public website. These sites, along with thousands of others pick up the MLS and allow buyers to view photos, virtual tours, and other information about your home including open house dates.

REALTOR.COM: We have featured listing relationship with Realtor.com which assures that your home will be listed at the top of every page in a the property search of all of Lake Forest which gives your home maximum exposure.

MAILINGS/PASSOUTS: Direct Mailings: We will mail and /or pass out sales brochures to 5,000 homes in Lake Forest. Many agents do not take the time or expense and therefore do not take advantage of this effective marketing technique.

OPEN HOUSE: Open house does work! We believe the best way to market your home is to get as many buyers into your home as possible. Similar to the retail sales business, you can’t sell a product that is not on the shelf. Many buyers are out looking for homes on the weekend and do not wait for their agent to take them out to see homes. Therefore, if your home is not opened, you may loose out on that perfect buyer! Remember, it only takes one!

SIGN: Post a sign on a sign post with a flyer box on your property.

BROCHURE: Create a flyer with photos listing the features of your home.

MULTIPLE LISTING SERVICE: Submit your home to the MLS along with digital photos and/or virtual tour. It is very important that your home have an attractive presence on the multiple listing services. If your home has good photos and a virtual tour, it attracts many more prospective buyers.

EMAIL FLYERS: 9,800 – 19,000 emails sent to agents in the target areas (Southern California MLS, Sandicor MLS (San Diego County) and parts Los Angeles County.

SHOWING FEEDBACK: We provide feedback from all principle who have seen your home, and agents who have shown your home. We ask their opinion regarding price, how the property showed, what they liked or didn’t like about the home, etc., and report their response to you.