MARKETING

Marketing Plan

The most effective marketing tool today is the Internet. The newspapers used to be considered the most effective media to advertise a home for sale. However, today most buyers shop online. It is far easier to point and click your way through a website that allows you to select your search criteria, rather then sort through a maze of vague newspaper ads that tell very little about the property. It is important that the Realtor you choose creates an attractive presence of your home on the major Internet sites.

Marketing Services:

Due to Covid-19, the CDC, National Association of Realtors, and the California Association of Realtors have provided strict health and safety guidelines that all Realtors must follow when showing a property to prospective buyers and service providers.

In order to protect the health and safety of our sellers, and prospective buyers, Herb & I personally show our listing by appointment. We strictly adhere to the health and safety guidelines required by CDC, and both the California and National Association of Realtors.

Below are the most affective marketing strategies, under the current practices:

· Affectively stage your home to showcase is best features.

· Photography and virtual photo tours (virtual open house).

· Address domain name.

· Listing in the MLS and thousands of internet websites.

· Our website: LakeForestTeam.com, OrangeCountyRealtyCo.com, LakeForestWoods.com, LakeForestontheWater.com, LakeForestOntheHill.com, LakeForestCreek.com, SerranoPark.com

· Email to our client list.

· Direct Mailings.

· Email flyers to all Realtors.

· Sign on property.

· Require buyers and agents to provide the required Covid-19 documents prior to entry. (click on the COVID 19 requirements link).

· Require all buyers to provide a pre-approval letter from a lender prior to showing.

· Showing Feedback: Provide you with feedback from all showings